Local SEO services are now becoming more readily available from SEO companies. This is very useful for local companies that only want customers from within a certain city. This is usually because they have a physical shop that people in the next city over are not willing to travel to. Local SEO services are not suitable for those people who have an online business that distributes worldwide, national SEO is best in that situation. Local SEO services is therefore, best suited to people who run businesses that serve a specific area or region.
The basic local SEO services will get your website ranking for the keywords that best describe your service or product as well as the location you are in. So if you are a dentist and have a practice in Edinburgh, you would be ranking for keywords such as 'Edinburgh dentist' and 'dental care Edinburgh'. With a search term like Edinburgh dentist, it is obvious that the person who has done that search is probably looking for a dentist in Edinburgh. These types of keywords are called geographic keywords and are the best ones to target if you're a local business.
The reason for wanting to rank for geographic keywords is because that is exactly what your customers are searching for. They will search by typing in the city and the product or service they desire. The customer does not want to simply search 'dentist' because the results will come from all over the UK and they would have to look through so many websites until they find one in their own area. It is therefore mostlikely that customers use geographic modifiers when using the search engines. Perhaps you have heard that more people search for the term dentist rather than Edinburgh dentist and that this justifies not ranking for the latter. But what you have to keep in mind is how likely that lead will turn into a customer. By ranking for generic keywords like dentist you will get calls from people all over the UK who you can't serve. You may think that getting more people coming to your website is automatically a good thing. But the reality is that having people from the other end of the country visit your website is a waste of time and money because they are never going to become a customer if they live that far away. The end result from using local SEO services is that your business will be seen by for more people and have an increase in customers. Being at the top of the search engines for people that are actively looking for your service in your area will only increase your profits. You will also save money as paying for local SEO services is a lot cheaper than paying for national SEO. Investing in this kind of marketing can sometimes take a while to see the benefits as you will have to wait for the results.
But when using local SEO services you get the Google results much faster due to the lower competition so you will therefore not be out of money for as long and will also start making more money in a much shorter space of time. It is much better to be at the top of Google for a keyword that gets fewer searches every month but have a high commercial intent instead of ranking for a broad keyword that gets lots of traffic but mainly consists of browsers who just waste your bandwidth. The bottom line is that you will get more customers and more qualified traffic by targeting geographic keywords with a local SEO service.
The basic local SEO services will get your website ranking for the keywords that best describe your service or product as well as the location you are in. So if you are a dentist and have a practice in Edinburgh, you would be ranking for keywords such as 'Edinburgh dentist' and 'dental care Edinburgh'. With a search term like Edinburgh dentist, it is obvious that the person who has done that search is probably looking for a dentist in Edinburgh. These types of keywords are called geographic keywords and are the best ones to target if you're a local business.
The reason for wanting to rank for geographic keywords is because that is exactly what your customers are searching for. They will search by typing in the city and the product or service they desire. The customer does not want to simply search 'dentist' because the results will come from all over the UK and they would have to look through so many websites until they find one in their own area. It is therefore mostlikely that customers use geographic modifiers when using the search engines. Perhaps you have heard that more people search for the term dentist rather than Edinburgh dentist and that this justifies not ranking for the latter. But what you have to keep in mind is how likely that lead will turn into a customer. By ranking for generic keywords like dentist you will get calls from people all over the UK who you can't serve. You may think that getting more people coming to your website is automatically a good thing. But the reality is that having people from the other end of the country visit your website is a waste of time and money because they are never going to become a customer if they live that far away. The end result from using local SEO services is that your business will be seen by for more people and have an increase in customers. Being at the top of the search engines for people that are actively looking for your service in your area will only increase your profits. You will also save money as paying for local SEO services is a lot cheaper than paying for national SEO. Investing in this kind of marketing can sometimes take a while to see the benefits as you will have to wait for the results.
But when using local SEO services you get the Google results much faster due to the lower competition so you will therefore not be out of money for as long and will also start making more money in a much shorter space of time. It is much better to be at the top of Google for a keyword that gets fewer searches every month but have a high commercial intent instead of ranking for a broad keyword that gets lots of traffic but mainly consists of browsers who just waste your bandwidth. The bottom line is that you will get more customers and more qualified traffic by targeting geographic keywords with a local SEO service.
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