Twitter is a communication platform that is very popular. It is like a mini-blog that allows 140 character posts. Three kinds of readers read the posts: the people who follow you, the people who find you, and the people who follow people who re-tweet you. It\'s a powerful concept. 140 characters of anything you like, available to anyone who knows you or searches you or your subject. Great stuff or mediocre stuff. It's your call. That's a challenge. Here's another. Who follows you when you begin? Yes, you can pick friends and family or mine your email address book, but let's face it: we're looking for new business, not old friends. So, this challenge is directly linked to one aspect of twitter's potential. It's searchable. Twitter works on the basis of a hashtag (\"#\"). You tweet whatever you want, and include in that a hashtag that describes your post. An example is legalization or #OWS. Someone searching for Occupy Wall Street info on Twitter will soon learn that the hashtag is #OWS. If they search that they find you. If they find you they can re-tweet you or follow you. And, they can go to your website. That seems like a lot of work for one possible suspect who probably won\'t put money on your bank account. Fair comment. But, remember we are in a digital age. Once we create a functioning program it will work for us diligently, for free, forever. A Word press blog can use a plug in to automatically tweet every post you put out. Every new listing, vacancy, sale or successful rental is posted on 4 blogs as a way to generate traffic and raise my Google presence. Each post is tweeted, automatically. I am building google presence and a twitter presence, bit by bit, day by day. All it required was the initial set up. If you do not have a steady stream of business announcements you can try another route. Visit a site like all top.com, search it for good industry related info and re-tweet that. That will generate some traffic. Remember what the goal is and what the goal isn\'t. You want your company to be easily found in the web by existing and new clients. You need a webpage that either sells on its own or gets the prospect to communicate with you. That means you need twitter to send traffic to you, probably through your webpage. Keep that directional concept clear. Good content is the key. Your niche wants to know stuff before they get sold. Find that info, tweet it, and then link it back to your website. include smart, searchable hash tags, consistently. You'll get more traffic.
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